How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Classified Advertising Success’.
Each step covers an important aspect of classified advertising – these are things that you must give careful consideration to … before spending hundreds of dollars on advertising.
You might be surprised how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned – there’s never been a better time to start getting some real results from your classified ads.
Make sure you make notes in the spaces provided. When you come to write your first few classified ads, you’ll need to refer back to these scribblings.
Later sections offer more in-depth explanations of how to write effective classified advertisements, and how to come up with good headlines and offers. You’ll even find a number of headlines starters and examples of good offers.
Lastly, we’ll bring it all together, with templates of successful classified ads. That means you can combine your new knowledge into a format you can be confident will bring results.
Now, it’s time to get started – there’s customers out there just waiting to come and deal with you. You just need the right classified ad …
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