How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Writing Press Releases’.
Each step covers an important aspect of your press release – these are things that you must give careful consideration to … before sending out your press release.
You might be surprised how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned – there’s never been a better time to start getting some free publicity through press releases.
Make sure you make notes in the spaces provided. When you come to write your first few press releases, you’ll need to refer back to these scribblings.
Later sections take a more in-depth look at how to come up with good headlines. You’ll even find a number of
headlines starters to get you going.
Lastly, we’ll bring it all together, with templates of effective press releases. That means you can combine your new knowledge into a format you can be confident will bring results.
Now, it’s time to get started – there’s customers out there just waiting to come and deal with you. You just need the right publicity …
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