How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Writing Great Radio Commercials’.
Each step covers an important aspect of the commercial – these are things that you must give careful consideration to. Each step represents the a cornerstone of a great Radio Campaign.
You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned – there’s never been a better time to start seeing some real results from your radio campaigns, and your business.
Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.
Section 3 offers a more in-depth explanation of how to come up with good offers – you’ll even find a number of examples to get you started.
Section 4 contains examples of powerful radio commercials, some of which may directly apply to your business.
Lastly, Section 5 brings it all together, with templates of successful Radio Campaigns. This will give you the chance to combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.
Now, it’s time to get moving – there’s never been a better time to start using radio.
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